![]() ![]() This capability will help broadcast networks, postproduction houses, sports organizations, houses of worship, and other Avid users that do not have Interplay in their environments to benefit from MetadataIQ. As a result, video editors and producers can now use MetadataIQ to extract media directly from Avid Media Composer or Avid MediaCentral Cloud UX (MCCUX) rather than having to connect with Avid Interplay first. ETC acts as a convener and accelerator for entertainment technology and commerce through: Research, Publications, Events, Collaborative Projects and Shared Exploratory Labs and Demonstrations.Digital Nirvana, a provider of leading-edge media monitoring and metadata generation services, today announced that MetadataIQ, its SaaS-based tool that automatically generates speech-to-text and video intelligence metadata, now supports Avid CTMS APIs. As an organization within the USC School of Cinematic Arts, ETC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. ![]() The Entertainment Technology Center at the University of Southern California is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. With thousands of stories breaking daily all over the world, “distributed TV news and sports production teams need a reliable, secure solution to bring their workflows to the cloud for anywhere, anytime access. Avid makes that possible with its Avid Media Production in the Cloud solution,” the company said. TVBEurope touts the convenience of an Avid Media Production in the Cloud workflow “based on the company’s production tools and platforms already used by content creation teams,” while TV Tech emphasizes that “Avid’s MediaCentral subscription solution allows distributed broadcast and digital production teams to collaborate from anywhere” to “quickly deliver breaking news across all platforms, from on-air channels to web and social media.” MediaCentral gives editors the flexibility to choose Avid Media Composer or Adobe Premiere Pro to start working immediately on material as it comes in for fast turnaround of stories that are ready to air and stream across broadcast and digital outlets. “Teams can use Avid’s MediaCentral Collaborate and other iOS and browser apps to plan and contribute to stories remotely while tracking all aspects of story production,” Avid explains in its announcement. “Any users anywhere in the world, with the small caveat that they have bandwidth at their disposal, can then connect and start to search, preview, ingest, edit and publish media,” notes RedShark. It’s essentially a ready-built cloud ecosystem that takes an organization’s existing Avid set-up, MediaCentral systems and Avid NEXIS storage, and deploys it in the cloud.” “What Avid is doing with its new Media Production in the Cloud subscription makes a lot of sense. ![]() “Live, and by this we mean primarily sports and news, has been one of the most cautious to embrace the cloud,” writes RedShark. Geared towards news and sports operations, the Avid Media Production in the Cloud subscription service offers a secure and convenient way to integrate existing tools and workflows with the power of the cloud “without committing to a forklift overhaul or the need for additional training,” Avid director of solutions marketing, media and cloud Raul Alba said of the rollout. Avid is moving its workflow to the cloud, providing its popular on-site editing interface to distributed production teams that will now have instant access to assets across platforms, from broadcast and cable to web and social media. ![]()
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